College Student Lamar Letts Raises $20,000 For His New Drink
College student Lamar Letts attends Northeast University and is in his 4th year. As an accomplished track star, Lamar had an unexpected issue with his heart. That incident ended his athletic career but consequently started a new one that has opened tremendous doors for him. By directions of his doctor, he had to make some changes to his diet in terms of sugar reduction and calorie intake. He initially tried to dilute some of the traditional sports drinks that was already on the market such as Gatorade but it was too tedious of a task. This led to the formulation of Hylex, a low sugar and low calorie sports drink. Hylux hit the market in 2014 and is distributed in gyms and health clubs in New York and Boston. Hylux contains 4 different electrolytes, B complex vitamins, more potassium than a banana, 10 grams of sugar and 40 calories per serving. Hylux meets all of Whole Food’s ingredient guidelines and has no preservatives or artificial ingredients.
As a freshman at Northeast University, college student Lamar Letts created Hylux as the best alternative to traditional sports drinks: a vitamin enhanced water that is low calorie, low sugar, and high nutrient drink. The company has launched a recent Kickstarter campaign and in a short amount of time has raised a little over $14,000. Previously, Letts was awarded a $10,000 grant from IDEA, Northeastern University’s venture accelerator.
His goal is to be a major competitor to sport drink giants Gatorade, Powerade and Vitamin Water. There has also been some good reviews of the drink such as Jack Choros of The Huffington Post. He said “The drink itself is pretty fantastic. It tastes just as good as the others but boasts a few distinct advantages over the competition.”
Lamar also has philanthropic ambitions as well. He plans to donate 3% of his earning to water.org to provide clean water to underdeveloped countries.
If you want more information about Hylux, it can be found on it’s Kickstarter page at www.kickstarter.com/projects/1732104715/hylux-water-student-athlete-creates-next-gen-sport or the Hylux website located at www.drinkhylux.com