It’s True! Black Owned Detergent Maker To Launch New Fragrance and Dye Free Line
For those customers that may suffer from allergies and want a hypoallergenic detergent to keep them clean and comfortable, Black-owned Atlanta-based detergent manufacturer The True Products LLC meets that demand with its new fragrance and dye-free laundry detergent scheduled to launch in January 2017. Currently, the company is crowd funding $100,000 to cover the costs of new materials, manpower, research, development, equipment and marketing collateral. Those interested in supporting the cause can make a donation of any amount online at http://bit.ly/supportTrue.
The True Beginning
The True Products LLC was officially launched in November of 2012 by three brothers Ali B. Muhammad, Malik Saleem, and Abdur-Rahim Muhammad. Before then, they were established leaders of their
individual fields of restaurateurs, business owners, and consultants. Together, they each lent their business know-how to create the new brand in hopes of leaving an impact on their families and respective communities. Their goal collectively is to provide not only eco-friendly products but jobs for their community as well.
Currently with 20 distributors, The True Products company have positioned themselves in becoming a widely known company as an in-demand provider of household cleaning agents, like their flagship product True Detergent. With its 4X concentration and fresh scent, the detergent packs a powerful punch against
tough stains. Consumers also love that it’s safe for both standard and high-efficiency washing machines. With close to 300 five-star Amazon reviews and hundreds of happy U.S. customers, they built a solid reputation as one of the country’s most popular liquid detergents known for keeping clothes fresh and clean without busting the budget.They back their product with a 30-day, money-back guarantee, consumers can trust this detergent maker’s promise to deliver quality in every bottle. To support and order your own bottle of True detergent, you can go to www.thetrueproducts.com.