It’s True! Black Owned Detergent Maker To Launch New Fragrance and Dye Free Line

True Story


For those customers that may suffer from allergies and want a hypoallergenic detergent to keep them clean and comfortable, Black-owned Atlanta-based detergent manufacturer The True Products LLC meets that demand with its new fragrance and dye-free laundry detergent scheduled to launch in January 2017. Currently, the company is crowd funding $100,000 to cover the costs of new materials, manpower, research, development, equipment and marketing collateral. Those interested in supporting the cause can make a donation of any amount online at

The True Beginning 

The True Products LLC was officially launched in November of 2012 by three brothers Ali B. Muhammad, Malik Saleem, and Abdur-Rahim Muhammad. Before then, they were established leaders of their



individual fields of  restaurateurs, business owners, and consultants. Together, they each lent their business know-how to create the new brand in hopes of leaving an impact on their families and respective communities. Their goal collectively is to provide not only eco-friendly products but jobs for their community as well.

Currently with 20 distributors, The True Products company have positioned themselves in becoming a widely known company as an  in-demand provider of household cleaning agents, like their flagship product True Detergent. With its 4X concentration and fresh scent, the detergent packs a powerful punch against



tough stains. Consumers also love that it’s safe for both standard and high-efficiency washing machines. With close to 300 five-star Amazon reviews and hundreds of happy U.S. customers, they built a solid reputation as one of the country’s most popular liquid detergents known for keeping clothes fresh and clean without busting the budget.They back their product with a 30-day, money-back guarantee, consumers can trust this detergent maker’s promise to deliver quality in every bottle. To support and order your own bottle of True detergent, you can go to




Bobby Patterson

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